were important. I remember the first time I
saw a billboard that had an intentional mis-
spelling and I was shocked. It's not unusual
now to see days spelled as dayz or cheese
spelled as cheez.
Kentucky Fried Chicken is now KFC. Dairy
Queen is now DQ and Burger King is BK. Is
Wendy's going to be just plain W in the future?
I also don't understand why some stores, restaurants, and magazines choose to
begin their names with lowercase letters. A proper name is something to take
pride in. When adults purposely deceive young people by writing incorrectly,
they can't expect young people to care about the world and run it properly in
the future.
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